Does You Company’s Customer Service Need Improvement?
Businesses that grow and thrive aren’t just obsessed with squeezing the market for every last dollar they can make, but rather, they build solid relationships with their customers that keep them coming back for more. Additionally, good customer service can produce the positive word of mouth that many businesses dream of. So how can you tell if you need to serve your customers better? These four signs may be the answer.
You Are Not Retaining Customers
One of the most obvious signs of poor customer relations is that you are not retaining your existing customers. People want a dependable outfit that answers their questions, fulfills the promises of the company, and is quick to handle problems that arise. If a company produces a positive experience, customers are more likely to come back for repeat business.
You Are Not Retaining Employees
Your attitude towards your customers will also be noticed by your employees. If you go out of your way to treat your customers well, your employees will be more likely to feel that they are part of a worthwhile enterprise. Good customer service will also help instill a sense of accomplishment and pride in your staff. Conversely, a business that treats customers poorly may alienate its employees. Some may decide to leave your company sooner than they would have otherwise.
Your Costs Are Too High
Look at your bottom line. If your expenses seem too high, check your advertising efforts. You may be investing too much money into trying to attract customers. New customers may not be showing up, or they may show up for one or two transactions and then move on. The cost of keeping a steady customer is on average five times less than it costs to find new customers, so if you have attracted an interested customer, devote your efforts to keeping that client around.
You Are Not Finding Business Opportunities
A customer who loves your business is likely to tell friends and colleagues about it. Some of those connections may lead to other businesses or entrepreneurs who want to partner with you. However, a lack of customer satisfaction means business opportunities will be harder to come by. Without people to speak for you, it will be harder for other parties to want to take a chance on you.
Treating your customers like valued assets can open many doors for your business. You never know when a good word from a client can lead to a new business opportunity. And by giving your clients great customer service, your employees will take notice and be proud to work for your company.